Summary

  • Content marketing strategist, editor, and writer with extensive commerce and travel experience

  • Published in outlets including the Washington Post, Forbes, BizBash, Apartment Therapy, and Where

  • Author of 100 Things to Do in Puerto Rico Before You Die, published by Reedy Press

work experience

Amy Gordon Media LLC

Freelance Content Marketing Strategist, Editor, Copywriter; March 2009 - present

  • Highly skilled at producing and editing engaging content to drive business objectives and reinforce brand identity

  • Conceptualize, write, and edit copy for all levels of marketing tactics, including branded websites, digital publishing, email campaigns, social media, experiential marketing, blogs, print advertising, and web advertising

  • Collaborate, ideate, and execute campaigns with agencies as well as directly with clients ranging from local mom-and-pop operations to multinational corporations

  • Past and current clients include Bacardi, Hyatt Hotels, Discover Puerto Rico, Mary’s Medicinals, The Property Brothers, Visit Philadelphia, and Discover the Palm Beaches.

  • Extensive experience with WordPress, Squarespace, and GoDaddy content management systems

Travel Journalist; March 2009 - present

  • Write about several aspects of travel for magazines, websites, blogs, guides, and newspapers

  • Past and current contributor to outlets including Washington Post, Forbes, BizBash, Apartment Therapy, and Where

  • Author of 100 Things to Do in Puerto Rico Before You Die, a guidebook published by Reedy Press in October 2019

Apartment Therapy Media

Full-Time Freelance Commerce Editor; October 2020 – January 2023

  • Planned, assigned, wrote, and edited commerce-driven articles and “best lists” for Apartment Therapy and The Kitchn, focusing on lifestyle and culinary content aimed at generating revenue through partner affiliate programs

  • Worked closely with editors across departments on idea generation, scheduling, research, execution, and tracking

  • Developed and maintained long-term relationships with freelancers and affiliate partners

  • Initial six-week temporary editing assignment evolved over more than two years, encompassing all aspects of commerce content strategy and execution.

Starwood Hotels & Resorts Worldwide

Manager/Senior Manager, Field Marketing; March 2007 – March 2009

  • Planned and implemented marketing strategy to drive revenue at more than 20 hotels in New York and Maryland through advertising, paid search, guest communications, seasonal promotions, and ad-hoc opportunities

  • Managed company-wide marketing campaigns that included 200+ domestic and international hotels

  • Oversaw four managers who marketed more than 40 additional properties

  • Liaised closely with corporate brand teams, marketing partners, hotel management, and staff

Showtime Networks Inc.

Manager, Online Marketing/Key Account Marketing; October 2005 – February 2007

  • Planned and executed marketing activity between Showtime and its three largest cable and satellite affiliates 

  • Oversaw creation of co-branded advertising, direct mail, sweepstakes, and interactive content 

 Coordinator, Affiliate & Sales Communication; August 2003 – September 2005

  • Spearheaded effort to revamp affiliate e-mail program, resulting in a 300% increase in response rates

  • Oversaw conception, production, execution, and distribution of elaborate direct mail, DVDs, and VIP gifts

 Magic Lantern, Inc.                                                                                 

Publicist; June 2002 – May 2003

  • Worked in all parts of film publicity. Represented films at Toronto, New York, and Sundance Film Festivals

  • Wrote and edited materials including press kits and press releases. Maintained company website

EDUCATION

The Wharton School, University of Pennsylvania; Philadelphia, PA

BS in Economics, May 2002; Dual Concentrations in Marketing and Communication